BEST COLD E-MAIL EVER

If you are a sales person you simply have to find new customers.

How do you make that first connection?

That question has been asked for thousands of years.

With the invention of e-mails you can now contact them much quicker and easier than ever.  But how do you get them to respond?

Recently I got the following cold e-mail sent to me.  I get several of those a week, probably several a day.  I don’t read many.

This one caught my attention and was simply the best one I have ever received.  It was so good, it inspired me to blog about it.

Well done Mr. Kollat. (Michael.Kollat@sprint.com).  Maybe this little blog will help him get more sales that he needs.

Subject: Sprint Introduction

Joel – You don’t know me, but my name is Mike Kollat —let me tell you why I’m writing. I’m using this form because I hate making cold calls probably as much as you hate getting them. So I thought I’d spare us both the agony and just drop you a note. Kidding aside, I have been with the Sprint for almost six years and am dedicated to our business based customers in Northeast Wisconsin. Our business is helping our clients enhance communication and increase efficiency within their organizations. When someone described your business to me last week, I thought it might make some sense to meet. A brief conversation is always the first step for us. It’s simply 15-20 minutes of dialogue to see if there is any reason to talk further. Please let me know either:
1-You’re open to a brief “get to know your business” conversation. Please include some suggested dates/times.
OR
2-You really don’t have any interest in investing any time in this at this point.

Either answer is OK. I look forward to your response.

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IF YOU WANT TO DIG FURTHER INTO THE RABBIT HOLE ON THIS SUBJECT:

this one, with the receiver’s personal analysis is AWESOME!
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– Joel Fleischman.  Joel is the president & Head Coach of the solution providers for Drexel Building Supply.  (drexelteam.com).   You can follow him on twitter:  @JoelmFleischman.  He has provided solutions for builders and their clients since 1996 and a whole bunch of other stuff that you probably don’t care about.

NEXT PLAY – LEARNING FROM COACH K

As adapted from meek’s moments.
Mike Krzyzewski is an outstanding coach of the Duke Blue Devils — but do you know why?  I think that’s important.  Of course his National Championships and Final Four appearances speak for themselves.  But his most impressive accomplishment to me is how he molded so many strong individuals together from the NBA to win the Gold Medal for Team USA.  He obviously has a philosophy that works towards bring people together.
One of his key philosophies is emphasizing a  next play mantra.  What is “next play?”

Here is how Coach K explains it:

“In basketball and in life, I have always maintained the philosophy of ‘next play.’ Essentially, what it means is that what you have just done is not nearly as important as what you are doing right now.  The ‘next play’ philosophy emphasizes the fact that the most important play of the game or life moment on which you should always focus is the next one. It is not about the turnover I committed last time down the court, it’s not even about the three-pointer I hit to tie the game, it is about what’s next.
To waste time lamenting a mistake or celebrating success is distracting and can leave you and your team unprepared for what you are about to face. It robs you of the ability to do your best at that moment and to give your full concentration. It’s why I love basketball. Plays happen with rapidity and there may be no stop-action. Basketball is a game that favors the quick thinker and the person who can go on to the next play the fastest.”
That’s what I like about Coach K’s ‘next play’ philosophy.  It pertains to basketball and life.  You can have a bad play, a bad game or bad day and the main thing is to learn from it and immediately get on to the “next play.”
Especially in a diverse fast paced company like Drexel Building Supply.  You may have just lost a job, make a purchasing mistake, got criticism from a team member, or other “problem”, but the next call not only deserves your full attention but 100% positive energy.  The NEXT PLAY!   Your teammates and your customers deserve it.  And YOU deserve it.  This mentality does not let YOU stew over what transpired.  Reflect, adjust and get better, of course.  But we have to be on to the NEXT PLAY.  Mentally tough enough to stay positive and also be laser focused to move on and be more efficient with our time.  It’s a wonderful way to play basketball, your career, and your life.  These are 3 things I am particularly thankful to God for.
– Joel Fleischman.  Joel is the president & Head Coach of the solution providers for Drexel Building Supply.  (drexelteam.com).   You can follow him on twitter:  @JoelmFleischman.  He has provided solutions for builders and their clients since 1996 and a whole bunch of other stuff that you probably don’t care about.