If you are a sales person you simply have to find new customers.

How do you make that first connection?

That question has been asked for thousands of years.

With the invention of e-mails you can now contact them much quicker and easier than ever.  But how do you get them to respond?

Recently I got the following cold e-mail sent to me.  I get several of those a week, probably several a day.  I don’t read many.

This one caught my attention and was simply the best one I have ever received.  It was so good, it inspired me to blog about it.

Well done Mr. Kollat. (Michael.Kollat@sprint.com).  Maybe this little blog will help him get more sales that he needs.

Subject: Sprint Introduction

Joel – You don’t know me, but my name is Mike Kollat —let me tell you why I’m writing. I’m using this form because I hate making cold calls probably as much as you hate getting them. So I thought I’d spare us both the agony and just drop you a note. Kidding aside, I have been with the Sprint for almost six years and am dedicated to our business based customers in Northeast Wisconsin. Our business is helping our clients enhance communication and increase efficiency within their organizations. When someone described your business to me last week, I thought it might make some sense to meet. A brief conversation is always the first step for us. It’s simply 15-20 minutes of dialogue to see if there is any reason to talk further. Please let me know either:
1-You’re open to a brief “get to know your business” conversation. Please include some suggested dates/times.
OR
2-You really don’t have any interest in investing any time in this at this point.

Either answer is OK. I look forward to your response.

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IF YOU WANT TO DIG FURTHER INTO THE RABBIT HOLE ON THIS SUBJECT:

this one, with the receiver’s personal analysis is AWESOME!
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– Joel Fleischman.  Joel is the president & Head Coach of the solution providers for Drexel Building Supply.  (drexelteam.com).   You can follow him on twitter:  @JoelmFleischman.  He has provided solutions for builders and their clients since 1996 and a whole bunch of other stuff that you probably don’t care about.