How to Be “THE ONE”

How does a business stand out in the crowd?

Hell, how do YOU stand out in the crowd?

Are you doing it the normal way…?   Did the normal guy on the Bachelorette get a rose last night?  No, they did not.  Did the idiot with his shirt off (I believe now called ab guy) get a rose?  Yes he did.

So, do you have the following problems?

Boring e-mail signature?

Standard away message?

Voicemail that is factory installed?

Yeah, and you are wondering why you are “just a number”, “quoting and hoping”, and “stuck in medicorcy”.

Captain obvious here: To be DIFFERENT you have to be DIFFERENT.


Take risks, but be yourself.  It’s actually pretty simple, but yet rarely applied.  We are too scared, busy or simply not passionate enough to be ourselves.  We are scared and over (or under) think every opportunity to SHINE.

A great example happened to my wife over the weekend.  She bought shoes at  That is certainly not news, in fact it seems like a daily phenomenon. But…Shoes… online?  Barely even makes sense.  Yet they are a dominant player in a huge market.

Zappos… 75% of it’s customers are repeat customers, their marketing is largely word of mouth.  They started in 1999, and sold in 10 years for 1.2 billion dollars to Amazon.  That’s a “B” people.  They do over 1 billion in annual revenue.  That’s a ton of shoes.


So… yeah that’s not normal.  BUT IT IS AWESOME!

* and I apologize for the Taylor Swift quote.  I know I can do better, but it just worked.

– Joel Fleischman.  Joel is the president and solution provider for Drexel Building Supply.  (   You can follow him on twitter:  @JoelmFleischman.  He has provided solutions for builders and their clients since 1996 and a whole bunch of other stuff that you probably don’t care about.