SEND FOOD TO YOUR TOP CUSTOMERS FOR CHRISTMAS- or not

TEAM,

Just a little tip.

A long long standing tradition of sending your client something (especially something generic) like Christmas food is probably money wasted (unless of course it’s homemade cookies or something sentimental, then please do!!!!).   I would almost tear up when a CUSTOMER of ours Laurie Wenger from Wenger roofing would bring in a pile each year.    That’s good stuff.

20 years ago or so, I don’t even remember the person or vendor, I guy bought me wild rice he picked himself.  Led to a story and I still remember it.  Kind of cool.  Weird.  But cool.

I’m talking the generic stuff: cheese trays, popcorn, etc.

While it’s never WRONG to send something to your client.

BE BETTER.

They Irish to the core?  Send em a bottle of Jameson on St. Patricks Day.

Do they eat out every Saturday night at Schwartz’s?  Call Schwartz’s tell them next time they come in you got the tab.

BE BETTER.  BE AMAZING.  BE THOUGHTFUL WITH EMOTIONAL INTENT.

Send a book on a follow up to a conversation you had with them.

Don’t believe me, here is an actual picture of food people brought into Drexel at our downtown building just today.

Who knows who it came from!!!?  Of course kind of sad, but reality.  And I am sure reality at most places.   Surely, not what our valued partners that sent it to us hoped!  I know they envisioned me opening it up, reading the card, saying, josh that was nice, thank you.  In reality, I walked by grabbed a chunk of cheese and moved on.

 

 

One thought on “SEND FOOD TO YOUR TOP CUSTOMERS FOR CHRISTMAS- or not

  1. Joel: I love the encouragement to be better. We all should strive for that best-in-class touch with our customers (for me, it is my donors). Not only does it show you care, but the personal touch is remembered long after the gift has been enjoyed…Thanks for the reminder this busy time of year!

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